This paper summarizes the latest trends of rice production, circulation and consumption in Japan, the export status of rice and rice processed products, and Japan’s policies and strategies, including stablishing rice supply and demand, main management policies for rice planters, technology revolution and flexible use of local resources for decreasing the processing costs, periodly monitoring the planting condition, matching the supply and demand between producing areas and catering industry, disseminating information according to consumers’ conscious modification to rice, the stratagic of expanding export of rice and its foods, improving rice breed and branding, etc. Based on this, the author has forecasted four aspects of rice development trends, in order to understand the situation, challenge, and its strategic of Japan’s rice.