Research on the Sustainable Development of Regional Public Brands of Grain in the New Era
LIU Jie1, QIN Bo2, LI Teng-fei1, ZHANG Lu2, YANG Guo-lei1*
(1. Institute of Grain Industry Technology and Economy, Academy of National Food and Strategic Reserves Administration, Beijing 100037, China; 2. Beijing Guomao Dongfu Engineering Technology Co., Ltd., Beijing 100037, China)
Abstract: The construction of regional public brand of grain is an important part of the economic development of grain industry in the new era, and the role of market and government is the essence of its sustainable development. Based on the existing theories, this paper constructs the theoretical framework of regional sustainable development of grain, sorts out the influencing factors and designs a questionnaire. Through empirical analysis, this paper studies the role of market and government in sustainable development. It is found that the role of market and government runs through the whole process of sustainable development, the role of government in the “cultivation stage” and “growth stage” is obvious, and the role of market in the “mature stage” is more prominent. Suggestions are given as follows: First, in the “cultivation stage” and “growth stage”, the government will take the lead, standardize the brand management, and draw the boundaries of property rights; excavate the connotation of quality, and play its role in promotion. Second, in the “mature stage”, the market will take the lead and give full play to the advantages of enterprise operation and regional resources. Third, at any stage, to develop regional public brands in grain, we need to pay attention to product quality, consolidate the brand foundation, establish industrial alliances to help regional brands, and strengthen standard guidance to standardize brand development.
Key words: regional public brands of grain; sustainable development; product quality; government; market
Chinese Library Classification Number: F323.3；TS205
Documentary Identification Code: A Article ID: 1007-7561(2022)04-0013-10
Published time on CNKI: 2022-07-05 08:44:47
Published address on CNKI: https://kns.cnki.net/kcms/detail/11.3863.ts.20220704.0853.002.html
